Google ADS Training Objectives
Preparation of the team regarding the features and possibilities (from basic to advanced) of Google ADS
Provide the development of a strategic vision and relation to planning and structuring campaigns
Effective ways to track and understand the return on investment of campaigns and ad groups
Preparation of environments, integrations, UTM and best practices for monitoring results and KPI's
built for your need
Training will be organized and delivered according to the specific needs of the organization or team. However, the default template for most customers follows the following format:
Main Concepts of Digital Marketing
Introduction to communication theory, internet, digital marketing, social networks, information propagation and main tools of Digital Marketing. It encompasses the basic principles of online advertising and the main terms used in the area, as well as an overview of the advertising and digital marketing scenario.
Google ADS Complete
Intermediate-Advanced Training covering the best techniques, practices and tools to develop and execute full Google ADS campaigns. It encompasses the concepts of Display Network, Search Network, Youtube, Keywords, Quality Score, Metrics, Remarketing, Custom Audiences, Advanced Targeting, Conversion Tracking and, if desired, preparation for the Google ADS certification exams.
What is included in our trainings
Whether in corporate training in person or at a distance, all participants receive a Certificate of Completion printed on special paper, complete course booklet in PDF (with the possibility of printing), slides used in classes, exclusive support directly with the teacher and exclusive gifts from VFR Tech.
CMO - VFR Tech
about the teacher
Born in São Paulo/Brazil. Advertiser, Master in Technologies, Communication and Education, specialized in Game Thinking, Digital Marketing and Teaching in Higher Education, with a Master in Social and Digital Media. It has the main certifications in Google Ads and Google Analytics. He has worked for large Brazilian companies, and is currently CMO at VFR Tech in Portugal. He has extensive experience managing marketing departments and advertising agencies, responsible for several successful cases, especially in the digital environment. He is a university professor, lecturer and has more than 10 years of experience in corporate teaching of Google solutions.
Receive a proposal with values and payment terms
The training of corporative education of VFR Tech are structured according to the needs of each company. We have operational capacity to offer face-to-face corporate training in Portugal and throughout Europe, directly at the client's office, either in Portuguese or English. There is also the possibility of remote formations. Please contact us so that we can serve you in the best possible way.
Luis has great ability to approach complex, technical and deep issues about Google ADS in a light, didactic and coherent way. This training was a watershed in our company.
What I liked most about the training was learning theoretical and mainly practical concepts that make a big difference in optimizing our organization's Google campaigns.
We had a big challenge proposed by the company, which was to prepare a team of 8 employees for certification in Google ADS. In this sense, the training given was important for this moment, as it was an immersion focused on this need.