Discover the secrets to success in corporate image management with online training in Employer Branding from VFR Tech, taught by Luis Bei, CMO at VFR and branding specialist. In this course, delve into the nuances of Employer Branding, from defining the fundamentals to practical strategies for strengthening the employer brand.
Throughout the program, participants will have access to various content, including understanding the internal audience, types of motivations, emotional intelligence and multiple intelligences in the corporate context. Explore the intersection between Marketing and Human Resources, demystifying the idea that a company is a “family” and delving into the complexities of the new job market.
The training will also cover essential practices, such as effective onboarding, the importance of welcoming, the risks of “quiet quitting,” the crucial role of leaders in building organizational culture, and the art of effective internal communication. In addition, participants will learn how to structure internal marketing projects, explore practical tools for implementation and measurement, ending the course with a comprehensive understanding of how to strengthen an organization's employer brand.
The course includes a certificate for participants who complete all modules.
This training is ideal for marketing and human resources professionals looking to improve their skills in the world of Employer Branding. It is aimed at individuals committed to strengthening the company's image for its internal audience, promoting a more attractive, motivating work environment aligned with corporate values.
Join us on this transformative journey to take your company's Employer Branding to the next level.